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In 2024, our founder, Craig Irving, embarked on a 365-day cold water immersion challenge. Each day, through freezing waters and personal hurdles, he demonstrated the transformative power of this practice. The challenge wasn’t just about endurance—it was about proving that cold water therapy can bring clarity, resilience, and healing, even in the toughest times. This journey continues to inspire the Zenchill mission of helping others find their Zen. ❄️🌿